Glossary
Bootstrapping
Funding a business from its own revenue instead of outside investment.
You keep all the equity and all the control, and you grow only as fast as customers will pay for. Most durable small businesses are built this way.
The trade-off is speed and ceiling. In a winner-takes-most market a funded competitor can simply outspend you to the finish line before your revenue compounds.
Where this matters
Micro-SaaS
Software & Digital
Build small software that solves one problem and charges monthly for it
- Capital
- Under $500
- First income
- Months
- Risk
- Ceiling
- Uncapped
Freelance Consulting
High-Income Skills
Sell a specific expertise directly to businesses at professional rates
- Capital
- $0
- First income
- Weeks
- Risk
- Ceiling
- Six figures