Glossary
Lifestyle business
A business optimised for the owner’s income and freedom rather than for growth.
A consultancy earning $400,000 a year with three staff and no investors will never be a unicorn, and does not want to be. It is designed to fund a life, not to be sold.
The term is sometimes used dismissively by people in venture capital. For most people aiming at a first million, it is the higher-probability path by a wide margin.
Where this matters
Freelance Consulting
High-Income Skills
Sell a specific expertise directly to businesses at professional rates
- Capital
- $0
- First income
- Weeks
- Risk
- Ceiling
- Six figures
Agency
High-Income Skills
Turn a service you deliver into one a team delivers
- Capital
- Under $500
- First income
- Months
- Risk
- Ceiling
- Seven figures