Glossary
Moat
The reason a competitor cannot simply copy what you are doing.
Brand, network effects, switching costs, proprietary data, regulatory licences and genuine economies of scale are moats. Being first, working harder and having a good idea are not.
Ask what happens if a well-funded competitor decides to do exactly what you do tomorrow. If the honest answer is "they win", you have a product, not a business.
Where this matters
Micro-SaaS
Software & Digital
Build small software that solves one problem and charges monthly for it
- Capital
- Under $500
- First income
- Months
- Risk
- Ceiling
- Uncapped
E-commerce Brand
Online Business
Own the product, the customer and the list — not just the storefront
- Capital
- $500 – $10k
- First income
- Months
- Risk
- Ceiling
- Seven figures