Glossary
Product-market fit
The point where demand starts pulling harder than you are pushing.
Before it, every sale is a fight. After it, customers arrive faster than you can serve them and the bottleneck moves to delivery. Most founders know the difference immediately.
It cannot be reached by better marketing. Marketing amplifies a signal; if the signal is not there, more spend just produces more expensive silence.
Where this matters
Micro-SaaS
Software & Digital
Build small software that solves one problem and charges monthly for it
- Capital
- Under $500
- First income
- Months
- Risk
- Ceiling
- Uncapped
E-commerce Brand
Online Business
Own the product, the customer and the list — not just the storefront
- Capital
- $500 – $10k
- First income
- Months
- Risk
- Ceiling
- Seven figures