Glossary
Conversion rate
The share of visitors who do the thing you wanted.
A hundred visitors, three purchases, 3% conversion. Doubling it doubles revenue without a single extra visitor, which is why it is usually cheaper to improve conversion than to buy more traffic.
Rates vary enormously by context: 1–3% is typical for e-commerce, 20–40% for a well-matched email opt-in. Comparing yours to an average from a different context tells you nothing.
Where this matters
E-commerce Brand
Online Business
Own the product, the customer and the list — not just the storefront
- Capital
- $500 – $10k
- First income
- Months
- Risk
- Ceiling
- Seven figures
Affiliate Marketing
Sales
Earn commission for sending buyers to other people's products
- Capital
- Under $500
- First income
- Months
- Risk
- Ceiling
- Six figures