Glossary
SEO (search engine optimisation)
Getting pages to rank in search results for what people are actually typing.
Three things decide it: content that genuinely answers a query, a site that is technically crawlable and fast, and other credible sites linking to yours. The rest is detail.
SEO is slow - six to twelve months before meaningful traffic on a new domain - and then unusually durable. It is the highest-leverage channel for anyone who cannot afford to buy attention.
Where this matters
Content Website
Online Business
Build a site that ranks in search, then monetise the traffic
- Capital
- Under $500
- First income
- Months
- Risk
- Ceiling
- Six figures
Affiliate Marketing
Sales
Earn commission for sending buyers to other people's products
- Capital
- Under $500
- First income
- Months
- Risk
- Ceiling
- Six figures