Glossary
Niche
A narrow, specific audience you serve better than any generalist can.
"Bookkeeping for dental practices" is a niche; "accounting services" is not. Narrowness lets you charge more, market more cheaply and get referred more often, because you become the obvious choice rather than an option.
Almost every beginner picks a niche that is too broad. If you cannot name three places your customers gather, it is not narrow enough yet.
Where this matters
Freelance Consulting
High-Income Skills
Sell a specific expertise directly to businesses at professional rates
- Capital
- $0
- First income
- Weeks
- Risk
- Ceiling
- Six figures
Niche Newsletter
Creator Economy
Build an email list in a specific field and sell access to it
- Capital
- $0
- First income
- Months
- Risk
- Ceiling
- Six figures