Glossary
Lead magnet
Something useful given away in exchange for an email address.
A template, a checklist, a calculator, a short course. The purpose is not the gift; it is starting a relationship with someone who has a problem you can eventually solve.
The best lead magnets solve a small, sharply-defined piece of the larger problem you charge for - enough to prove competence, not enough to remove the need.
Where this matters
Niche Newsletter
Creator Economy
Build an email list in a specific field and sell access to it
- Capital
- $0
- First income
- Months
- Risk
- Ceiling
- Six figures
Digital Products
Software & Digital
Sell templates, presets and tools that cost nothing to deliver
- Capital
- $0
- First income
- Weeks
- Risk
- Ceiling
- Six figures